Mara Alvaro is a leading R&D at HSA Cosmetics, founder and beauty blogger at COSMESIDOC.IT, author of "Cosmetics is a serious thing". Cosmetic chemist, Mara Alvaro deals with research and development of the cosmetic product and quality control of the same. She specializes in Cosmetic Science and Technology at the University of Ferrara where she was able to deepen every aspect of cosmetics starting from the formulation and application, communication and marketing point of view. Extensive knowledge of organic chemistry applied to cosmetics and pharmaceuticals, the basis of primary studies. Mara Alvaro was able to grasp and then deepen the needs of consumers of cosmetic products thanks to the experiences made in pharmacies, experiences that she believes are important for the complete and careful formulation of a cutting-edge cosmetic product.