Danika Kelly

Co-Founder and CEO of My Normative, the only health-tracking app on the market working to change the status quo of measuring women and female persons as a percentage of 70kg, 20-30-year-old, cisgender male. My Normative has a mission to validate and represent the lived realities of female persons and offer evidence-based, scientific insights on how those realities (menstrual cycles, pregnancy, menopause) affect their health and wellness journey.
Danika is a passionate advocate for - and trained scholar in - sex and gender issues in the areas of health and risk.